Built by people who live
inside the funnel.
FunnelMax was born from the frustration of managing traffic with ten tabs open, broken spreadsheets and data that never matched. We fixed the problem at its root.
Bringing clarity to those who scale with data.
The paid traffic market grew too fast. The tools didn't keep up. Media buyers spend more time trying to understand the data than acting on it.
Our mission is simple: eliminate the operational chaos of managing funnels. A single dashboard that connects traffic, leads, events and analytics, so you can make decisions with confidence.
We got tired of seeing excellent media buyers waste time on bad tools. FunnelMax exists to change that.
From a messy spreadsheet to a complete ecosystem.
The problem became obvious
While managing paid traffic campaigns, it became clear that no existing tool solved the problem end to end: connecting traffic source, funnel, lead and sale in a single view. Development of FunnelMax began.
The first version
The alpha version of FunnelMax was tested with 50 selected media buyers. The feedback was direct: “Finally, a tool that understands how we work.” The waitlist grew to 800 people in 3 weeks.
Public launch
We launched to the public in 2026 with server-side tracking, Meta Ads and Google Ads integration, and the visual funnel builder. Within a few months we reached 2,000 active media buyers and more than R$ 480M in traffic managed through the platform.
Growing with the community
We ship new integrations every week, guided by real feedback from media buyers. The roadmap is public and the community votes on the next features. We're just getting started.
What guides us every day.
These aren't slogans on a wall. They're the criteria we use to make product, support and growth decisions.
Clarity above all
Data that confuses is worse than no data. Every feature we build has to make the media buyer's life simpler, not more complex.
Speed with purpose
We ship fast, but we don't ship just anything. Every update has to solve a real problem for the people who use the tool every day.
Built with the community
Our best features were suggested by media buyers. The roadmap is public, feedback is taken seriously and the community shapes the product.
Data you control
Your data is yours. We never sell usage information to third parties. Security and privacy aren't optional — they're the foundation.
Real growth
Vanity metrics don't interest us. We care whether the media buyer is scaling more with less effort. That's the only ROI that matters.
Long-term sustainability
We're not a hype startup. We're a product built to last. We grow in a healthy way, without burning cash on empty marketing.
The people behind FunnelMax.
A small, focused team obsessed with solving the right problem.
Danilo Borguetti
A paid traffic specialist for more than 25 years, with deep expertise in tracking and conversion funnels. He built FunnelMax after getting tired of using spreadsheets and five tools at once to do the job of one. Obsessed with real data and the decisions that actually scale results.
Bruno Hoinacki
Senior Full Stack Developer and DevOps engineer with more than 5 years building scalable systems. Founder of Forcoder, specialized in PHP/Laravel, Docker, Kubernetes and infrastructure architecture. He started in the field at 15 with hardware and networking, and today turns that foundation into high-impact digital products.
Scale your funnels today.
Your traffic, our clarity.
Create your account in minutes or leave the onboarding to our team. No spreadsheets, no headaches.